#FundingQuestions: 4 Things Investors Ask EdTech Startup Founders

Stay tuned to get every day updates in 60 seconds
Entrepreneur Staff
Former Features Writer
2 min read

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Market Need

EdTech solutions are unique in the fact that the customer and the end-user are, in most cases, different – the parent or school is generally the decision-maker, while the student is the end-user. Demonstrating a clear link between the EdTech solution and improved academic performance to the parent(s) is crucial.

Measurable Outcome

People like to see tangible positive outcomes when they spend money on an EdTech product. If there isn’t a definite positive outcome linked to the solution like better grades, being admitted to elite institutions for higher studies or better job prospects in the future.

Long-term Growth

The product or platform needs to demonstrate that it provides enough continued value to the end user, such that they renew their subscription to the platform/buy add-ons for the product year after year.

Flexibility for Scale

We are seeing a growing number of learners in the employment sector; learners who want to upskill for career growth or those who want to upskill and gain employment. While the EdTech market being vast is positive, the needs across these segments are not uniform – needing some amount of customization in the product or service offered.

Here's the "news that entrepreneurs can use". Know what's trending in the Indian business world in 60 seconds.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur