Miss Malini's Secret to Winning the Internet & Millennials Lies in The Community She Has Built in a Decade

India's first digital millennial influencer and entrepreneur Malini Agarwal on the power of community building to build a business

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Former Associate Editor, Entrepreneur India
2 min read

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Malini Agarwal, popularly known as MissMalini is the Founder & Creative Director of MissMalini Entertainment, a media lifestyle brand that creates engaging, multi-platform content geared towards India's Internet Generation.

Malini is India's first and most famous Digital Influencer, having pioneered Indian lifestyle blogging with her website MissMalini.com in 2008. Today MissMalini Entertainment content reaches 30 million people a month every across their owned channels, with over 10 million direct social media followers.

Expanding on her digital leadership, Malini made her first foray into television in 2014 with the self-produced reality entertainment TV series, MissMalini’s World on TLC. Her 20-year career in media & entertainment includes stints as a vertical head at MTV, a popular RJ and Programming Director at Radio One, and as the Head of Digital Content for Channel [v].

In a conversation with Entrepreneur India, Agarwal shared about how you need to be better version of themselves apart from Social Media, how you can challenge your insecurities, how being a woman is actually beneficial in corporate world, social media legacy and how positivity is the new currency of the internet.

Watch her views on why the future of influencer marketing will be influencers who can create a community around themselves.

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