Should You Get Into the Restaurant Business?

It won't be a walk in the park, but this entrepreneur says if you have a passion for food, you may be right for it.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
CEO, Single Grain. Founder, Growth Everywhere.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network Eric Siu talks with restaurateur Daniel Shemtob, who first began his career by running a food truck that served California-style tacos. He marketed the food truck through Instagram. The platform helped stoke the feeling of FOMO (fear of missing out), which was beginning to take hold on social media, by changing the menu rapidly. 

Shemtob explains that the food truck business never spent money on marketing. Instead, the team relied on the resources it had, including the ability to provide terrific customer service and giving out free drinks to new customers.

It took quite a bit of time for the restauranteur to transition from California Mexican to minimalist Japanese food. Even today, the businessman admits he is still learning, but loving the grind. 

Click the video to hear more Siu and Shemtob's conversation. 

Related: 6 Simple Tips to Get More Search Results for Your Website

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur