How to Be a Successful Leader in Your Industry

Jessica Abo sits down with the founder and CEO of Pretty Litter.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Leadership Network VIP
Founder of JaboTV, Media Personality, Keynote Speaker and Consultant
2 min read
Opinions expressed by Entrepreneur contributors are their own.

When Daniel Rotman was 10 years old, his sister gave him a cat. Gingy went through junior high, college and post college with him. 

"She was my baby," he says. "She went from being her normal purring, amazing affection self to rapidly lethargic and all of a sudden just stopped eating. It seemed to me like it was overnight. That obviously stressed me out. I rushed her to the vet and $5,000 later I was able to extend her life by six months only to find out that she was suffering from a terminal disease. This apparently had been festering in her body for a very long time and she was able to hide it like all cats are because that's what they're built to do, until she was in so much pain that she couldn't hide it anymore. I was so frustrated by that."

That frustration led Rotman to start Pretty Litter, a direct to consumer pet wellness platform. "We create products that help pet owners keep tabs on their cat's health." He started with a product that changes colors when it detects anomalies in a cat's urine. "So, if a PH level is off, alkalinity is high, acidity levels are off, it'll turn into a blue, green or a red. Giving a cat owner early notice that something might be wrong with their cat, which is super important because cats are super stoic creatures."

Rotman sat down with Jessica Abo to discuss his company's success and how you can become a leader in your industry.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur