Building the Brand, the Team and the Legends

Jerry Jones Jr. discusses the evolution of the Cowboys' branding efforts.
VIP Contributor
Entrepreneur, CEO and Founder, Sports 1 Marketing
1 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, The Playbook host David Meltzer and Jerry Jones Jr., Executive Vice President and Chief Sales and Marketing Officer for the Dallas Cowboys, break down the development of a better business community through the team's newest endeavor, Formation.

Related: This Cancer Survivor Says You Should Pursue Significance, Not Success

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur