Why Bombas Never Underestimates the Importance of the Customer

The CEO of this charitable sock company talks about the importance of putting yourself in your customers' shoes.
VIP Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars speaks with the CEO and co-founder of Bombas, David Heath, whose company concentrates on producing socks and apparel with a charitable structure. 

Heath kickstarted the company by researching the current market offerings in the space. He recognized that there was a particular gap in the apparel market: The premium sports category. Heath believed customers involved with extreme and demanding sports like cycling, hiking and running were lacking socks.

From this observation, Heath made a special effort to concentrate on sock product development. Since the company donates one pair of socks for each pair sold, Heath knew he had to design an extraordinary product that will sell. 

If he had to give a newer entrepreneur advice it would be to develop focus, create strong company values and always prioritize the customer. 

Click the video to hear more. 

Related: How This CEO Used His Own Need for a Small Loan to Launch a Burgeoning Startup

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.