Launching EV in India, Lining Up More Affordable Products: MG Motor's Rajeev Chaba
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To be a significant player in the Indian electric vehicle (EV) market, companies need to come into the more affordable segment, according to Rajeev Chaba, managing director at MG Motor India.
In an interview with Entrepreneur India, Chaba talked about an extended honeymoon period for MG Hector, pre-launch activities involving their first EV and how one needs to start somewhere without waiting for everything to fall into place.
Launching EV in India
The British brand is in the process of launching their first EV in India by the end of this year, following a successful reception for MG Hector.
Hector was India’s first Internet-enabled SUV and is priced at INR 12-17 lakh on an ex-showroom basis.
The EV, however, is going to be priced at a higher price range, said Chaba. “Our EV is not going to be cheap, it’s going to be in the range of INR 20 lakh to INR 25 lakh, but (it is) a decent size SUV.”
MG is in the process of lining up more products as well.
“To be (a) significant player in the country, you need to come into more affordable price range,” Chaba said.
Buzz Around EV
Chaba believes there is a lot of buzz around the EV ecosystem in India and said the brand had been receiving queries from potential customers about their new offering.
“Some customers who know we are going to come have shown a lot of inquisitiveness,” he said.
The company is trying to create more awareness around EVs as that’s an important part of more people adopting the new technology, according to Chaba.
“We are also trying to get into a more educational space right now to tell people about the whole car, the battery, myths of EV, lifecycle management, the safety side of battery, the range anxiety, charging infrastructure,” he said.
Not Having All the Answers
Even though nobody has all the answers relating to the EV space right, Chaba feels it is important to make a start.
“Either we wait for the perfect day...or be part of this change and collaborate with the right partners,” he said.