Taking Small Steps To Reach Big E-Mobility Goals: Yulu's Amit Gupta

Yulu co-founder Amit Gupta explains that bikes are first deployed in one particular region at a time and once the company achieves its desired result, it moves on to the next neighborhood

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Any journey begins with small steps and this is what Bengaluru-based micro mobility platform Yulu is doing in the e-mobility space. Speaking with Entrepreneur India at LetsIgnite event organised by start-up investment platform LetsVentures, Yulu co-founder and CEO Amit Gupta explained how the company is focusing on promoting e-mobility by deploying Yulu bikes in one small region at a time.

He said a start-up undergoes several challenges and transformations. If they aim for the higher from the beginning, then it will become difficult for them to rectify errors. “As a start-up, one has limited resources and is also playing in a new category where the upcoming problems are not known. E-mobility has been good for us but imagine if we go too big and then realize some parts has been missed, then it would be difficult for us. Changing a scooter which is running on the roads is not easy and takes a lot of money,” said Gupta.

Yulu works by focusing on one neighborhood at a time. Gupta explained the bikes are first deployed in one particular region at a time and once the company achieves its desired result, it moves on to the next neighborhood.

Gupta founded Yulu in 2017 after he stepped down from his first start-up InMobi which is an advertising company. His wish to solve the issues related to traffic congestion led him to launch Yulu.

While talking about the future of the mobility sector, Gupta explained mobility is now becoming smart and shared. In the Indian context, Gupta believes the solution not only lies in shared-mobility but also the size of the vehicles need to be reduced in order to reduce congestion on roads.

He also believes the electric vehicle revolution will take place from the public vehicle segment. “When one needs to buy vehicles, they need to worry about range anxiety, resale value, financing and many other challenges,” said Gupta. However, in the case of shared mobility, users get to use the vehicles to reach their destination in a cost-effective way. Thus, there is no resistance from the users to switch to electric vehicles.


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