Subscribe to Entrepreneur for $5
Subscribe

Entrepreneur Elevator Pitch Season 5 Episode 11: 'You've Gotta Listen to Him Because of the Suit'

This episode of our weekly show starts with a strong pitch and a serious ask.

By

This episode starts off with a strong pitch from Sara Rose, the co-founder of healthcare startup Tribecan, who showcases her long history within her niche, her business expertise and her willingness to negotiate. This last aspect is particularly noticeable for the judges when Rose asks for a $75,000 investment without specifying her company’s valuation. 

Entrepreneur Elevator Pitch invites ambitious entrepreneurs to step into the Entrepreneur Elevator, then gives them just 60 seconds to pique the interest of a group of judges. It’s a high-pressure, fast-paced environment in which startup founders need to race against the clock while maintaining their composure to make a clear, deliberate pitch that covers at least three essential components:

  1. Defining the company
  2. Making the request
  3. Specifying what the investment money will be used for

The investors watch the pitch via a video livestream while the elevator ascends to the boardroom floor. Once the 60 seconds are up, the judges vote on whether to open the doors or send the founder back down and pass on investing.

The fifth season of Entrepreneur Elevator Pitch offers a dynamic change in the show's format. Before, our four judges needed unanimous agreement to make an offer to the pitching entrepreneurs ⁠— including three out of four "yes" votes just to open the elevator doors. Now, it only takes one investor to open the doors and one judge to make an offer. The panel of four can then choose whether they want to collaborate or compete against one another.

Related: Entrepreneur Elevator Pitch Season 5 Episode 10: 'You've Got 3 Seconds to Choose'

This episode begins with an entrepreneur named Ron Tonini of Sports Engager, who’s seeking to create a new twist on old sports-player cards. Rather than utilizing printed cards of famous baseball, football or hockey players, this startup wants to create digital cards for parents, detailing their children’s stats in real time. Tonini’s concise and practiced pitch, combined with his company’s revenue-making partnerships with big names like the New England Patriots and Anaheim Ducks, draws the investors’ attention right away. Just as important is Tonini’s presence — judge Peter Goldberg says Tonini is a “serious-looking guy with a serious ask,” while Thom Beers says his “tie is worth more than my outfit.”

However, the pitch ends with a huge ask: $2 million at a $6 million valuation. Can Tonini do enough to convince the investors he’s worth such a hefty price tag?

After, husband-and-wife team Bill and Sonia Massey of The Restroom Kit show off their portable product made for those who need to use a restroom away from home, particularly in public where the bathrooms can be especially unsanitary. Their engaging and entertaining pitch makes the judges laugh. Will it make them open the elevator doors?

Watch the full video to find out and see more great pitches.

Latest

How to Lead Calmly and Effectively While Your Business Experiences Growth

The co-founder and CEO of Komodor discusses his company's journey and his advice for entrepreneurs who find themselves in the spotlight overnight.

This Meta Leader Has Interviewed More Than 300 Job Candidates. Here are Her Pro Tips to Help You Nail Your Next Job Interview.

Meta's head of Global Environmental, Social, and Governance Business shares her dos and don'ts when it comes to the phases of a job interview.

This No-Code Platform Just Closed a $55.5 Million Round B

The co-founder and CEO of EasySend shares how his company creates digital customer journeys and his advice for entrepreneurs looking to break through the noise.

This SaaS Founder Sold His Business to Oracle for $9.3 Billion

In November 2016, NetSuite was acquired for $9.3 billion. Founder Evan Goldberg explains how it happened.

These Founders Started Their Company With a $300 Investment. They've Now Done $1 Million in Profits.

Watch this exciting episode of 'Entrepreneur Elevator Pitch' to learn about Canadian legging company Rose Buddha and see which hopefuls are able to land investor capital.

This Digital Campaign Celebrates the Fast-Growing Workforce of Web Creators

Elementor's VP of Marketing discusses the company's digital campaign and how web creators fit into the larger creator economy.

Watch the 60-Second Pitch That Landed a $500,000 Investment

Find out which companies impress our investors on another exciting episode of 'Elevator Pitch.'

Why This CEO Believes Entrepreneurship Is as Important to Learn as Geometry

Ayele Shakur shares her bold plan to make entrepreneurship education a requirement for high-school students and explains why business leaders should get on board.

How this Healthcare Entrepreneur is Disrupting the Fertility Space

The Founder and CEO of Inception Fertility shares how his family's road to parenthood inspired a brand that's making fertility treatment more accessible and the patient experience at the heart of what they do.

Can a Sex-Enhancement Product Score a $100K Deal in 60 Seconds?

Don't miss the new 'Entrepreneur Elevator Pitch' episode. Watch now!

Why This Company Is Providing Financial Services for the Blockchain Space

The co-founder and managing partner of Nexo shares how his company has expanded from a lending service to a 360-degree financial management platform.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.

  • An original series streaming weekly where you can Click-to-Invest while you watch. THEIR JOURNEY. Your decision.
  • Your favorite pitch show is back with new entrepreneurs pitching Entrepreneur's investors.
  • Host Nicole Walters interviews small business founders to discuss their unique challenges and experiences running and growing a business. 
  • Jessica Abo covers the causes people care about, the powerful work they do and how they got to where they are in the first place.
  • Bestselling author, Ben Angel, takes his audience on a journey into the entrepreneurial mind to uncover why we do what we do through his powerful short films and educational videos so you can unleash your ideas and potential.
  • Watch our staff interview top entrepreneurs and report on location in these Entrepreneur.com exclusive videos.