Want to Stay the Course in Entrepreneurship? Focus on Your Mission.
Grow Your Business, Not Your Inbox
Kettlespace takes under-utilized spaces with lulls during the day (art galleries, restaurants, hotels, etc.) and converts the properties into co-working spaces. Rosenzweig explains how he noticed how many resetaurants' lunch period often left half the business's space sitting idle. With this model, the company is able to bring together small businesses and help them help each other. At the same time, Kettlespace's members, who work within the spaces, receive access to each of its current 15 venues.
Rosenzweig's advice to entrepreneurs who are thinking of calling it quits is to never lose focus on the larger goal. He mentions that being an entrepreneur requires a unique personality, one that can see how an outlandish idea has a beneficial end.
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