5 Tips to Help You Build Your Network

This founder's event marketing company is known for curating gift bags and onsite brand integrations for award shows, red carpets, premieres and more.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Leadership Network VIP
Founder of JaboTV, Media Personality, Keynote Speaker and Consultant
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Rachael Cosgrove, the founder of Gift Bags by Rachael, is a marketer who connects brands with high-profile events and award shows.

Cosgrove worked in Event Marketing at People Magazine for 12 years where she was involved in every aspect of People's sponsorships of events like the Academy Awards, Grammys, Emmys, SAG Awards, Country Music Awards and many others. Among her many duties, Cosgrove was the lead on gift bags. Eventually, she started helping her colleagues at Time Inc.'s sister publications with their gift bag needs. She soon realized she had begun building what would become her own business.

Since launching her company five years ago, Cosgrove has created a network spanning several industries. While she has curated gift bags for celebrity events like the SAG Awards, Sports Emmys and Grammys, she has also handled onsite gifting for tech conferences such as Code and WSJ's Tech Live.

“I've built up a whole database of brands that I've worked with over many years," she says, "but I'm always looking for new brands. I'm reading the magazines seeing who's featured. I'm looking in stores. I'm looking online. I'm scouring Instagram. I'm constantly trying to get the latest and greatest.” 

While that is a large part of her job, another big piece of her puzzle is nurturing all of her relationships. She sat down with Jessica Abo to share five tips to help entrepreneurs grow and nurture their network. 

Click play to watch the full video.

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Use code MARKET2021 through 4/24/21 to save on 12 marketing books for entrepreneurs that are recommended by entrepreneurs:
  • Digital Marketing Handbook
  • No B.S. Guide to Direct Response Social Media Marketing
  • Ultimate Guide to Youtube for Business
  • And more
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur