How the Military Lifestyle and Grooming Habits Fit Together for This Entrepreneur

Life informed innovation for this business.

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In this video for Entrepreneur Network partner Business Rockstars, host Brittany Whitney speaks with Justin Guilbert, a founder and the co-CEO of Bravo Sierra, a grooming company that delivers a line of military-grade products. Guilbert describes how the idea of wellness aligns with the ethos of the military.

Bravo Sierra is based on two principles: innovation motion and ecosystem inclusivity. Innovation motion touches upon the demanding nature and outdoor elements as part of serving in the military. The offerings of Bravo Sierra are designed to fit an unconventionally active lifestyle. Ecosystem inclusivity translates to each part of the line's product being made from local materials in the United States.

Click the video to hear more from Business Rockstars and Guilbert.

Related: Want to Stay the Course in Entrepreneurship? Focus on Your Mission.

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