How This 'Eyebrow Queen' Found Success by Filling in an Industry Blank Space
The mind behind Anastasia Beverly Hills speaks about the beginning of her business.
In this video, Entrepreneur Network partner Business Rockstars and host Brittany Whitney speaks with Anastasia Soare, the CEO of Anastasia Beverly Hills, who rented a small room inside a salon to perfect her skills as an aesthetician, concentrating on brow work. The first year she went into business in shaping eyebrows, Soare often waived charges in order to build recognition. Eventually, her business began to gain traction and local acclaim, helped along by celebrity influence and a new reputation as a "best-kept secret."
Along her journey, the CEO came to realize how significant eyebrows were as a marketing tool. After a shaping, the visual results are immediate, especially compared to other grooming services.
Click the video to hear more from Business Rockstars and Anastasia Soare.
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