How a Surfing Trip Evolved Into a Business With a 9-Digit Valuation

Griffin Thall shares the story of how he co-founded Pura Vida.

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On this episode of The Playbook, Pura Vida CEO and Co-founder Griffin Thrall provides insights on:
  • How a surf trip to Costa Rica led to a multi-million-dollar idea [0:52]
  • Why they’ve always obtained their bracelets from the same people they met on their trip [8:42]
  • What awaits Pura Vida in its “next chapter” [11:59]
  • How to ensure you get your money’s worth out of your college experience [13:42]

Related: How This Fanduel Co-Founder Is Building Better Relationships

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