How the Founders of Van Leeuwen Ice Cream Broke Through With an Unfamiliar Product

The sustainably sourced sweet treat company cleared a new path for the ice cream truck.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, partner Business Rockstars and host Brittany Whitney speak with Van Leeuwen Artisan Ice Cream founder, Peter Van Leeuwen. 

Van Leeuwen and his co-founder had to find a way to not only produce delicious ice cream, but also navigate the world of mobile payment options and raise to run the business. The founder discusses how on the first day of business, the truck attracted little to no attention from passing pedestrians. Little by little, the ice cream team acquired the right marketing signage, which attracted customers to take their first Van Leeuwen bite and finally make a purchase.

One lesson the cold treats founder has learned over time is to trust people. If you put faith and confidence in the people you hired to their jobs; you simply have to give them the reins and allow them to succeed. 

Click the video to hear more. 

Related: How These Turned a College Surfing Trip Into a Popular Business

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

 

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur