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How to Build a Mindset That Will Keep You Inspired, No Matter What

Kathleen Griffith, founder and CEO of Grayce & Co, talks about her approach to setting performance goals.

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On this episode of The Playbook, Kathleen Griffith, founder and CEO of Grayce & Co, shares her thoughts on:

  • The positive impact that one of Nike’s marketing campaigns had on her future [2:25].
  • Why her goals for the first year of a business are always performance-based [4:22].
  • Why you should research risk-takers in order to embrace fear as a business leader [16:10].

Related: You Can't Learn to Fly If You Don't Jump

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