How FanDuel Has Evolved in the Wake of Legalized Sports Betting

David Meltzer sits down with the company's CMO to talk about the transition.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Leadership Network Writer
Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach
1 min read
Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, FanDuel's Mike Raffensperger shares his insights on:

  • How his experience working at helped give him an understanding of the digital advertising marketplace [5:06].
  • Why you need to be telling an impactful story with your that also improves your audience’s experience [8:03].
  • Why he believes that FanDuel is one of the best “second screen” experiences in the world for sports fans [10:35].
  • How the growth of legal sports betting has changed the way that fans consume sports content [13:19].

Related: How We Can Overcome Our Biases About Tech

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur