How to Convert Someone to Your Cause in 5 Simple Steps

Phillip Stutts discusses the branding and marketing lessons he's learned from working in politics for the past two decades.

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Phillip Stutts, founder of Go Big Media and Win Big Media and author of Fire Them Now, shares his on why the five-step process for branding a politician is the exact same as branding a person, product or service in any other industry. He also shares why customer data is so essential when putting together an impactful .

Stutts and The Playbook host David Meltzer chat about the importance of testing your advertisements before launching a campaign, why should operate with a giving and abundant approach and why they believe in giving prospective clients a free assessment in order to get alignment.

Related: Why Will Never Die

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