How to Increase Brand Awareness Through Experiential Marketing

Jonas Tahlin, CMO of Pernod Ricard USA and CEO of Absolut Elyx, shares his thoughts on building brand awareness.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.
Entrepreneur Leadership Network VIP
Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Jonas Tahlin, CEO of Absolut Elyx and CMO of Pernod Ricard USA, talks about the thought process behind Absolut’s luxury vodka and how today’s are tapping into the emotions of consumers in order to change their perception.

Tahlin and host of The Playbook, David Meltzer, discuss the importance of mass media for burgeoning brands, why traditional media like print is still valuable and how the Elyx House serves as a showcase for the brand, giving people and opportunity to experience it firsthand. They also chat about why Tahlin considers the time he spent working for Procter and Gamble as a paid education in marketing and branding.

Related: How This Comedian Overcame Chronic Pain and Disability to Build Her Media Career

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur