How to Increase Brand Awareness Through Experiential Marketing

Jonas Tahlin, CMO of Pernod Ricard USA and CEO of Absolut Elyx, shares his thoughts on building brand awareness.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Leadership Network Writer
Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Jonas Tahlin, CEO of Absolut Elyx and CMO of Pernod Ricard USA, talks about the thought process behind Absolut’s luxury vodka and how today’s are tapping into the emotions of consumers in order to change their perception.

Tahlin and host of The Playbook, David Meltzer, discuss the importance of mass media for burgeoning brands, why traditional media like print is still valuable and how the Elyx House serves as a showcase for the brand, giving people and opportunity to experience it firsthand. They also chat about why Tahlin considers the time he spent working for Procter and Gamble as a paid education in and branding.

Related: How This Comedian Overcame Chronic Pain and Disability to Build Her Media Career

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur