How to Understand and Create What Your Customer Wants

This co-founder of a sustainable male bodywear brand talks about the company's efforts to co-create products with their consumers.

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Roy Bernheim, a co-founder of sustainable male bodywear T-Bô, discusses how the company uses an open-source approach to deliver exactly what its audience wants.

Bernheim and The Playbook host David Meltzer share their thoughts on topics like finding the right partner for your entrepreneurial venture, how T-Bô’s realized the importance of customer input and using pre-orders to assess demand for a product. The pair also discuss how Bernheim and his co-founder, Allan Perrottet, were introduced and how they solve their disagreements by testing their ideas.

Related: How to Maximize Your By Focusing on Daily Activities Like Sleep

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