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What It's Like to Be the Chief Content Officer of Goop

Elise Loehnen, Chief Content Officer of Goop and co-host of the Goop podcast, talks about her best strategies for creating content that resonates with your audience.

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On this episode of The Playbook, Elise Loehnen, the chief content officer of Goop, shares her insights on:

  • Taking the risk of leaving her job at Condé Nast to get a firsthand education in the complexities of the internet [2:40].
  • Why Goop’s tricks of the trade focus on more than just getting eyeballs on their content [7:08].
  • How building strong micro-communities around your business and enriching the lives of your customers will help to ensure your survival [8:19].
  • Why you should focus on the four things in your life you can control and how she has implemented them personally [17:38].

Related: From a Crisis of Conscience to Consumer Packaged Goods Success

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