What It's Like to Be the Chief Content Officer of Goop

Elise Loehnen, Chief Content Officer of Goop and co-host of the Goop podcast, talks about her best strategies for creating content that resonates with your audience.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
VIP Contributor
Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach
1 min read
Opinions expressed by Entrepreneur contributors are their own.
On this episode of The Playbook, Elise Loehnen, the chief officer of Goop, shares her insights on:
  • Taking the of leaving her job at Condé Nast to get a firsthand education in the complexities of the  [2:40].
  • Why Goop’s tricks of the trade focus on more than just getting eyeballs on their content [7:08].
  • How building strong micro-communities around your and enriching the lives of your customers will help to ensure your survival [8:19].
  • Why you should focus on the four things in your life you can control and how she has implemented them personally [17:38].

Related: From a Crisis of Conscience to Consumer Packaged Goods Success

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur