12 claves para la nueva normalidad para los emprendedores

¿Cómo será el futuro y la nueva normalidad? Nestor Márquez nos presenta 12 claves para que los emprendedores puedan comenzar a adaptar su negocio a los cambios ocasionados por la pandemia del COVID-19.

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Las opiniones expresadas por los colaboradores de Entrepreneur son personales.

Desde siempre las sociedades han sido moldeadas por brotes, pues las infecciones no sólo atacan al cuerpo humano, sino a la sociedad en general. Como emprendedor la pandemia por el COVID-19 seguramente ya te habrá afectado de alguna manera, lo interesante será la manera en que estás planeando cómo hacerle frente.

Aquellos que tienen una visión muy corta, generan negocios de corto alcance, dice Néstor Márquez, digital transformer, entrepreneur y Top Voice de LinkedIn.

Durante su clase en vivo “12 Claves de la nueva normalidad para emprendedores”, organizada por Entrepreneur e IEBS a través de la iniciativa HomeSchool, Márquez advirtió que las organizaciones deberían estar ya moldeando su futuro.

El problema, dijo, es que “hablamos de frente al futuro, mirando al pasado. Estamos en un momento en que decimos que la tecnología se desarrolla de manera exponencial, pero estar viendo hacia el pasado hace que el futuro nos agarre cada vez más fuerte por sorpresa”.

El futuro no se repite de la misma manera en que se vivió en el pasado, pero sí se repiten algunos patrones, advirtió el especialista al considerar que “el coronavirus es laboratorio sobre las cosas que tenemos que prestar atención”.

“Los cambios en los negocios, clientes y consumidores post pandemia serán inevitables”, insistió. Por eso urgió a los emprendedores a adaptarse a esta transformación hacia una "nueva normalidad".

Encuentra las claves para lograr esta adaptación en la clase de Néstor, contenida en este artículo y no olvides acompañarnos en las siguientes sesiones de Entrepreneur Homeschool. Son de lunes a viernes a la 1:00 pm. Suscríbete sin costo aquí.

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