Can Marketing Be Compassionate?
This Anheuser Busch VP explains his company's new initiatives.
On this episode of The Playbook, Anheuser Busch Vice President of US Value Brands Daniel Blake shares his insight on:
- The new Value Brands initiatives and how the company's supporting others during today’s uncertain times [2:21].
- The importance of a company culture that empowers people to stick to their values [5:58].
- How his team works to offer consistent messaging that creates lifelong fans and consumers [9:17].
- Why he approaches every interaction in business as an opportunity and a lesson [17:38].