How Your Company Can Have a Positive Social Impact

Jessica Abo talks with Comcast's SVP of Community Impact about how leaders can effectively bring about change.

Free Book Preview: Unstoppable

Get a glimpse of how to overcome the mental and physical fatigue that is standing between you and your full potential.
Entrepreneur Leadership Network VIP
Founder of JaboTV, Media Personality, Keynote Speaker and Consultant
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Empowering underserved communities with corporate initiatives has long been a goal of Dalila Wilson-Scott, SVP of Impact and President of the Comcast NBCUniversal Foundation. At the 2019 Social Innovation Summit in Jessica Abo spoke with Wilson-Scott about how can positively impact the lives of their customers and employees.

Wilson-Scott discusses programs Comcast has pursued with the help of partner organizations, allowing them to test features with the customers they’re intended to empower. 

Wilson-Scott suggests company leaders stay true to their business’ values by leveraging to plan social impact work and to start by soliciting employee input — programs with employee buy-in are the most impactful. 

Starting small is another strategy Wilson-Scott suggests to avoid analysis paralysis and help companies understand their social mission. 

Wilson-Scott discusses the importance of diversity and inclusion at Comcast and how limited access to negatively impacts communities of color. One way Comcast addresses this, Wilson-Scott says, is with a representative staff. 

Wilson-Scott also advises leaders to aim for authenticity, consistency and being present.

Related: How WW International Is Trying to 'Be Better and Do Better' Right Now

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Use code MARKET2021 through 4/24/21 to save on 12 marketing books for entrepreneurs that are recommended by entrepreneurs:
  • Digital Marketing Handbook
  • No B.S. Guide to Direct Response Social Media Marketing
  • Ultimate Guide to Youtube for Business
  • And more
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur