How to Leverage LinkedIn for Lead Generation and Sales

LinkedIn can be a powerful sales tool. Here are four tips for taking advantage of the platform to grow your business.

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Creator & Host, The Startup Story
1 min read
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With 700 million users, provides a massive opportunity for businesses to increase leads and . In this , the creator and host of “The Startup Story” shares tips for leveraging LinkedIn to start conversations with cold contacts, namely:

  1. Research, learning more about the contact you’re reaching out to from their profile as well as other accounts
  2. Requesting to connect, adding a personal message using the information you’ve discovered in your research and suggesting next steps
  3. Delivering on your promise to follow up, inviting your contact to a phone call and requesting their assistance (as opposed to )
  4. Nurturing the relationship with engagement via the platform by liking, sharing and commenting on their posts, keeping your name top-of-mind for when they enter a buying cycle

Related: Finding Validation in Serving Customers

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