Make An Impact
Documentarian and entrepreneur Soledad O'Brien discusses the importance of doing work that matters.
When Soledad O’Brien launched her own production company, she knew she only wanted to put time and effort into projects that would make an impact. “We weren’t here to knock out average, fine, perfectly okay stuff. We were going to do things that were remarkable, even if they were harder — even if they didn’t always work out.” Soledad says she and her team are driven by a desire to make content that matters to the world, and that they feel a responsibility to the people who trust them to tell their stories. Don’t be discouraged if your efforts aren’t instantly met with recognition, she advises. As Soledad has found, sometimes it takes a while for the world to catch up to what you believe in. Learn more at soledadobrienproductions.com.
Entrepreneur Small Business Tips is brought to you by The UPS Store. Every ing for small business, all in one place.