How to Turn Your Idea Into a Business

The co-founder of a healthy cereal company talks about getting started in the food space.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Creator & Host, The Startup Story
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Gabi Lewis is the co-founder of Magic Spoon, a direct-to-consumer company that sells high-protein, low-sugar, keto-friendly and gluten-free cereal. In this clip from an episode of “The Startup Story” podcast, Lewis talks about starting a business, particularly what products and services to pursue and how to move your ideas forward. His tips:

  1. Pick an idea that’s not too sexy — look for something that has a huge market but that others have overlooked
  2. Prototype your product to give to people to try
  3. Focus on your product’s strength and benefits, as you’ll have to make trade-offs

Related: Take Your Product Idea From Concept to Reality

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur