Subscribe to Entrepreneur for $5
Subscribe

How Fashion Design Rebecca Minkoff Pivoted In the Pandemic: "We Were Not Going to Go Down Without A Fight"

Rebecca Minkoff's business was in trouble. Watch her explain how she redefined it for a digital era.

By

"I have fear all the time," says celebrated fashion designer Rebecca Minkoff. "But I am not letting it stop me!"

Minkoff has the results to prove it. She's gained a wide fanbase, and many accolades in the industry, for her accessible luxury handbags, accessories, footwear and apparel. But when COVID-19 hit last year, her company lost 70% of its business. She and her brother, who serves as her company's CEO, even discussed shutting the business down. But instead, they redefined themselves — growing their e-commerce channels so well that the company rebounded, and is now up over the year prior.

"We just made the commitment to our team, to each other, to the last 15 years of being in business, that we were not going to go down without a fight," she said at Yelp's Women In Business Summit in March, which Entrepreneur was a partner in. "It's been an incredible year, in terms of taking our own power back as a company. For so long, we were at the beck and call of our [retail] partners, who called the shots. And now we say 'If you want to order, that's great. And if you don't, that's also fine, because we know we can feed ourselves on our own site.'"

In a wide-ranging conversation, Minkoff offered many tips on growing a business, including:

  • Batch time. To make the most of her days, Minkoff batches whatever she can — whether it's designing, podcasting, responding to emails, or writing. (Her book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success, comes out in June.)
  • Hire "mini-entrepreneurs". These are people who are nimble, can multitask, and think big. You want them on your team!
  • No email in the mornings. She refuses to check her email before 10 a.m., so she can focus on what she needs to do for the day.
  • Collaborate with others. Minkoff is a community builder, and thinks territorialism is counterproductive. "There is enough pie for all of us," she says.

To learn more about her journey, and how she reinvented her business during the pandemic, watch the video above.

Latest

3 Ways Your Brain Reacts to Uncertainty

Here's Ben Angel's three-step plan to control your emotions and achieve your goals.

How a Throwaway Joke Became an Award-Winning Ad Campaign

In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.

How This Amazing Campaign Succeeded in Changing a Brand's Perception and People's Lives at the Same Time

In our series 'Anatomy of an Ad,' Group Creative Director Tony Jones gives the heartwarming story of how Operation Santa finally took off.

How this Tech Entrepreneur, Biohacker, and Author is Helping Women with Their Periods

The founder and CEO of Flo Living on the future of biohacking and hormonal healthcare.

Duce Raymond of Sweet Baby Ray's BBQ on Using Social Media Like a Boss

Interview with Sweet Baby Ray's BBQ Catering Culinary Director Duce Raymond about his fresh approach to social media content marketing and huge results with short video for the already world-famous brand.

The Key to Effectively Communicating Important Messages Is All About Simplicity

In our 'Creative Conversations in Advertising' series, award-winning Group Creative Director Giancarlo Rodas and Entrepreneur magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.

How to Deliver a Serious Message Through Humor

In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.

This Successful Shark Tank Entrepreneur Shares His Latest Innovation

The Founder of Ooonimals, Club 44, and the OOO Studio Lab talks about his current projects and what you need to know about the risks and rewards that exist in the NFT space.

Brendan Sweeney of Popmenu on How Ego is the Root of All Evil

Interview with Popmenu CEO Brendan Sweeney about building a positive user experience, the state of restaurant technology, and the importance of providing answers.

Recession-Proof Your Mindset with Neuroscience

With top economists fearing a recession, award-winning author Ben Angel teaches how to recession-proof your mindset with neuroscience to manage stress levels.

How to Find Your "Oxygen Points" to Sustain and Grow Your Business, According to an Investment CEO

Entrepreneur Network Partner Ashley Crouch sits down with the CEO of Al Zarooni Emirates Investments, Dr. Adil Alzarooni.

How to Get Investment Funding for Your Business

Entrepreneur magazine's Editor-in-Chief Jason Feifer and Narya Partner Falon Donohue have a lively and informative conversation about securing the funding you need to launch your dream.

Keith Koo Explains How Angel Investors Prioritize Startup Funding Decisions

Entrepreneur Network Partner Ashley Crouch sits down with the Managing Partner of Guardian Insight Group and Angel Investor, Keith Koo.

Why this Popular Web3 Esports Game Was Designed with a Play-to-Earn Model

The Chief Product Officer of MonkeyLeague discusses his company, why monkeys are all the rage for NFTs and gaming, and his advice for developers.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.