How to Determine Which Product You Should Launch Your Brand With
Grow Your Business, Not Your Inbox
In this week’s episode of The Startup Story, James McKinney is joined by Bill Glaser, co-founder of Outstanding Foods. Glaser is a serial entrepreneur with numerous successful exits and recently launched Outstanding Foods with his co-founder and plant-based chef Dave Anderson, who led the creation of the Beyond Burger.
In segment from the full episode of The Startup Story podcast, Glaser shares his thought process and decision-mapping when determining which product stock-keeping unit (SKU) they chose to launch with. If you're bringing a product to market in this category, you might want to listen very intently to how he describes his tactics.
You can hear Glaser’s full episode of The Startup Story here.