How to Determine Which Product You Should Launch Your Brand With

Starting a business? Consider carefully what your first signature offering should be.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Creator & Host, The Startup Story
1 min read
Opinions expressed by Entrepreneur contributors are their own.

In this week’s episode of The Startup Story, James McKinney is joined by Bill Glaser, co-founder of Outstanding Foods. Glaser is a serial entrepreneur with numerous successful exits and recently launched Outstanding Foods with his co-founder and plant-based chef Dave Anderson, who led the creation of the Beyond Burger. 

In segment from the full episode of The Startup Story podcast, Glaser shares his thought process and decision-mapping when determining which product stock-keeping unit (SKU) they chose to launch with. If you're bringing a product to market in this category, you might want to listen very intently to how he describes his tactics.

You can hear Glaser’s full episode of The Startup Story here.

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur