Against All Odds: Joelle Mardinian, Founder, Joelle Group

The strong personal brand of Joelle Mardinian serves as a platform for her varied talents, and here is how.

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Against All Odds is an Entrepreneur Middle East Live webinar series that features enterprising women who have risen above personal and professional challenges to develop solutions, launch businesses, and lead global initiatives that make them inspirational role models around the world.

In this edition of Against All Odds, Joelle Mardinian, one of the MENA region’s top social influencers and the host of one of the longest running television makeover programs in the region ("Just Joelle" on MBC1), spoke about building a personal brand that helps her build bridges between her diverse interests.

Mardinian explain that the unique promise value of her personal brand is enhancing people's confidence. “Building up people’s confidence is what I worked on with my clients from the very beginning,” she explained. “Even as a makeup artist, I loved seeing how the sparkle in the eyes of my clients would change and the way they looked at themselves would change because they started admiring themselves. So, that gives confidence. When it comes to my TV show, I once heard someone say that it was ‘just about hair and makeup’, but let me tell you it has never been ‘just about hair and makeup’, but about making people believe in themselves, making people love themselves, making people strong because they feel more confident. Confidence gives you strength. Confidence gives you happiness, and you then spread that happiness to your children, to your family, to everyone around you.”

As the founder of Joelle Group, an umbrella company for Maison de Joelle, Clinica Joelle, Joelle Paris, and EyeCandy, Mardinian used the opportunity to advise women entrepreneurs not to give up on their day jobs until their startup idea takes off the ground. “Learn to multitask,” she explained. “Women are already very good at that, because we can have our kids, our careers, be social, take care of our extended family, and so on. Since women are already good at multitasking, it’s then all about what they decide to prioritize. One of their priorities could be to work on something which will pay off in the future.”

For more highlights from our conversation with Mardinian, check out the video.

Related: Against All Odds: Caroline Fattal Fakhoury, Founder, Stand For Women


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