How to Win Bigger Deals and Avoid Getting Ghosted

Brian Cristiano shares sales tips on how to accelerate timelines provide better solutions.

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Entrepreneur Staff
Business Development Expert-in-Residence
2 min read
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According to a study of more than 230 buyers, 12% of salespeople are excellent, 23% good, 38% average, and 27% poor. So, if you're involved with sales, there’s an 88% chance that you can learn a thing or two from Brian Cristiano. 

Brian is a sales pro and the CEO of BOLD Worldwide, an and consulting agency which has helped transform many prominent brands including; , UFC Gym, Orangetheory Fitness, , , and the New York Mets. 

What’s even more impressive is that Brian began his career without any connections or money. At 16-years old, he picked up a video camera, taught himself how to film, and produced a skate video which he sold for over $40,000. Today, he coaches some of the most successful names in , and speaks to audiences on how they can create success personally and in business.

In this conversation full of practical tips and tricks, Brian provides input on:

  • How proper branding can increase your chances of getting a “yes” before you even get on the phone
  • Winning bigger deals and accelerating your sales cycle by using the “Wedge Strategy”
  • Getting over apprehension or nervousness around conducting sales calls
  • How to avoid getting ghosted by prequalifying the prospect’s sense of urgency
  • How asking the right questions can reveal your expertise and lead to powerful solutions 

Watch the video for all these tips and more!

And, you can learn more from Brian by following him on Instagram or visiting his website


What were your key takeaways from this article? Please share them with me on Instagram or LinkedIn.

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