PepsiCo Launches Greenhouse Accelerator In MENA To Support Startups Tackling Sustainable Packaging And Circular Economy Solutions

PepsiCo, in partnership with the UAE Ministry of Climate Change and Environment (MOCCAE), has launched its first MENA edition of the Greenhouse Accelerator program to support entrepreneurs or startups with breakthrough packaging technology and circular economy solutions, keeping sustainability at its core.

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PepsiCo, in partnership with the UAE Ministry of Climate Change and Environment (MOCCAE), has launched its first MENA edition of the Greenhouse Accelerator program to support entrepreneurs or startups with breakthrough packaging technology and circular economy solutions, keeping sustainability at its core.

The program was launched at a ceremony that had the participation of government officials, including HE Mariam bint Mohammed Saeed Hareb Almheiri, UAE Minister of Climate Change and Environment. HE Almheiri noted her support for the program, “We are delighted to support the PepsiCo Greenhouse Accelerator: MENA Sustainability Edition that leverages innovation to optimize resource utilization, reduce waste, cut down on greenhouse gas emissions, and promote environment-friendly and sustainable production. This way, it helps to address the key priorities in our fight against climate change, one of the most pressing challenges facing the world.”

HE Mariam bint Mohammed Saeed Hareb Almheiri, UAE Minister of Climate Change and Environment

Eugene Willemsen, CEO, Africa, Middle East and South Asia, PepsiCo, said, “At PepsiCo, we believe great solutions can be built and launched through open innovation and collaboration with changemakers, and we look forward to supporting, mentoring, and connecting small startups that have big ideas to the resources they need to help create a more sustainable tomorrow.”

The PepsiCo Greenhouse Accelerator: MENA Sustainability Edition welcomes companies from the MENA region that are working on accelerating environmental sustainability in the food and beverage industry . Concepts can be new products, technologies or services that help to reduce, recycle or reinvent packaging.  

Initially launched in Europe in 2017, followed by North America in 2019, and now in the MENA region, the program has received much global success. In this edition, the program is seeking for innovations across three areas: environmentally sustainable packaging alternatives, packaging reduction and recycling options, and sustainable recycling behaviors.

The theme for the ‘2021- 2022 PepsiCo Greenhouse Accelerator: MENA Sustainability Edition’ will be sustainable packaging and circular economy solutions, followed by other priorities in later programs, to help achieve a sustainable food system. PepsiCo will choose and support 10 companies to be part of the program.

During the six-month program, participants will receive support in the form of a $20,000 cash grant, one-on-one mentorship via access to PepsiCo’s experts, market activation advice, and business opportunities. At the program’s closing event, a panel of judges will award one winning company an additional $100,000 in funding to further accelerate its growth, and an opportunity to extend its partnership with PepsiCo to further expedite its growth.

In addition, the MOCCAE will offer participants of the program with technical and strategic mentors, outreach into local and regional networks, and attendance of key MOCCAE stakeholders at events.

Interested in joining this global, mentor-led accelerator program? Apply online now before January 10, 2022 and for more information, please visit the website.

Related: Dubai Silicon Oasis Authority Launches SANDBOX, A New Founder-Focused Program For Early-Stage Startups


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