Turning Customer Obsession into Investor Connection
On this episode of 'Going Public': PROVEN learns about scaling from Jaime Schmidt; Hammitt and TREBEL's path to the public markets leads them through Mexico City; and NGT Academy tries to land a billionaire.
Four companies representing tech, beauty, education and fashion have launched their Regulation A offerings and are open for investment from the general public, including viewers. In this episode of Going Public, we meet our new mentor, Jaime Schmidt. Schmidt took her company, Schmidt Naturals, from her kitchen to $25 million in revenue, to an eventual acquisition by UniLever. The founders of PROVEN, Ming and Amy, are excited to see how much they have in common with their new mentor and are eager to hear her advice on scaling their company and getting more customers.
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Jeff Hoffman is back to working his branding magic with the founders of TREBEL and Hammitt. First up, Jeff will ask TREBEL to hone in on what differentiates their product from other music apps. Co-founder Bob Vanech explains exactly who their customers are and the need for an app like theirs. Along the way they, will hear from Jeff about customer intimacy and customer discovery — two concepts that will be very important to gaining new users. Going Public will venture to Mexico to meet TREBEL partner Televisa and learn why TREBEL is so important to the Latin market.
Meanwhile, at Hammitt headquarters, Hoffman meets with Hammit Chief Cheerleader Tony Drockton and team to introduce the concept of the brand asset and discuss the difference between branding and marketing strategy.
Watch the full episode to see whether any of our founders land an investment from billionaire Chris Burch and if the founders are listening to any of the lessons from the mentors along this Reg.A. journey. Stream this and all past episodes at Going Public.