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When launching a complementary, add-on product or service or distantly related service, should we create a totally separate company or brand, or an in-house division?

By Brad Sugars Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.

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