Get All Access for $5/mo

Billionaire Jeff Bezos Will Star in Amazon's Super Bowl Ad 'Alexa lost her voice? How is that even possible?' the baffled founder asks.

By Lydia Belanger

Opinions expressed by Entrepreneur contributors are their own.

Amazon | YouTube

In a 30-second clip of an Amazon commercial, the unthinkable happens: Alexa loses her voice.

The ad, teased in advance of Super Bowl Sunday, features a woman brushing her teeth and asking Alexa for the day's weather forecast. As Alexa delivers the information, the virtual assistant makes a coughing noise and stops short.

The ad cuts to a news broadcast reporting that Alexa has lost her voice. At what appears to be Amazon's headquarters, founder and CEO Jeff Bezos speaks with an employee about the incident, baffled.

Related: 6 Things We've Learned About the New Cashierless Amazon Go Store

"Alexa lost her voice?" he asks as screens around him display the breaking news. "How is that even possible?"

The employee assures him that "replacements" are ready. When he asks her if she's sure they're going to work, she nods somewhat hesitantly.

The screen then cuts to black and "2.4.18" appears -- the date of the upcoming Super Bowl. A full-length version of the 90-second ad will run during the fourth quarter of the game on Sunday, Adweek.

Watch the teaser below and guess for yourself what might be in store for Alexa.

Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.

Business News

Apple's AI Has a Catch — And It Could Help Boost Sales

Not every iPhone owner will get to use the new Apple Intelligence.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.