Get All Access for $5/mo

Internet Stumped Over Value Brand Company Cracking 'Fastest Growing Companies' List Morning Consult released its annual report about which brands had the highest growth levels over a one-year period.

By Emily Rella

Despite inflation and other spending cuts made by Americans this year, some companies continued to grow at impressive rates.

Such were the results of Morning Consult's Fastest Growing Brands Report for 2022, which analyzed 1,689 brands that U.S. adults purchase to see which received the highest growth levels over a one-year period.

The company surveyed subjects by asking them if they would consider purchasing from the brand during the month of October 2022 and subtracted that number from respondents that said they would consider purchasing from the brand during the month of January 2022. Then, they ranked the brands No. 1 through No. 20.

Meta clinched the top spot for all adults (from Baby Boomers to Gen Z) followed by Crocs and then Beats.

But eagle-eyed Twitter users noticed one particularly brow-raising and out-of-place brand that made this year's list — Great Value Cream Cheese, which clinched the No. 8 spot.

The company saw a 2.5% growth from January to October, much to the confusion of the internet at large.

Other brands on the list decided to get in on the fun and also comment on the dairy spread's appearance on the list, including No. 20 Four Loko and No. 6 Zelle.

Many credited the brand's rise in popularity to the popular crockpot recipes on social media, which often call for cream cheese in the dish like "TikTok Chicken." Plus, with inflation rampant, people are looking to save money. Great Value Cream Cheese is sold exclusively at Walmart and is almost $1 less than Philadelphia brand on Walmart's website.

@lilmama.xoxoxo Serve w/ garlic bread, salad, rolls, etc! So yummy #crockpotrecipes ♬ You Proof - Morgan Wallen

The creators of the study note that the food and beverage industry performed exceptionally well amongst all generations, citing lower price points and consumers being more conscious of affordable options.

It is to be noted, however, that all in all purchasing consideration dropped -1.37 percent year over year versus 0.44 in 2021 and 0.32 in 2020.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.

Business News

Apple's AI Has a Catch — And It Could Help Boost Sales

Not every iPhone owner will get to use the new Apple Intelligence.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.