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How to 'Dress Up' Your Content for Every Occasion Entrepreneur Network partner Salma Jafri explains a technique to help you upcycle content for various social media platforms.

By Salma Jafri Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

In this video, marketing expert Salma Jafri explains the benefits of upcycling content across platforms. Upcycling refers to converting a piece of content into a different format for the purpose of reaching a native audience. When you upcycle, it boosts SEO, traffic and visibility.

Jafri's "Dressing Up" strategy will help your business reap the maximum benefits of upcycling content without irritating viewers with repetitive posts. She also warns that some types of content are better suited for upcycling than others and explains which types best lend themselves to the treatment.

Click play to learn more about how to present content on multiple platforms.

Watch more informative videos from Salma Jafri on her YouTube channel.

Related: 6 Content Marketing Tips for First-Timers

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Salma Jafri

Content Marketing Consultant for Entrepreneurs

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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