Get All Access for $5/mo

Jim Beam Offers Hug-Simulating Pajamas For the Loneliest Holidays Ever "Kentucky Hug" jammies, for when there's no more bourbon left in the bottle.

By Steve Huff

Jim Beam

Jim Beam knows that everyone needs a hug. Preferably from another person, but sometimes we have to make do with what we have. So this Christmas, the bourbon whiskey maker is providing a substitute in the form of a pair of tartan pajamas (and its soothing spirits).

On Wednesday, the Kentucky distillery announced its uniquely strange new product, the "Kentucky Hug" Holiday Pajamas. Here's how Beam explains the name:

A "Kentucky Hug" is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in "hug simulator" so you can send a cozy hug to anyone you're missing this season.

Beam explains that its unisex, small to XXL PJs simulate the sensation of a hug "by applying weighted pressure on specific points around your neck, shoulders and back to replicate the feeling of an in-person hug."

Jim Beam's Senior Brand Manager of North American Marketing, Sarah Cordova, explains that the company wants "to foster that spirit of connection despite the barriers we might face this time of year. Whether it's your best friend from college or a long-distance relative, we hope you share the gift of a Kentucky Hug."

"Kentucky Hug" Holiday Pajamas are on sale — while supplies last — for $24.99 at jimbeamkentuckyhug.com.

Steve Huff

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

Homeowners in These 10 States Pay the Most in 'Hidden' Upkeep Costs

Hidden home costs pile on top of mortgage payments.

Growing a Business

5 Books to Help You Motivate, Unify and Build Perspective

In a post-Covid world, check out these must-read books to help build a more resilient organization, create a modern work culture and maintain a powerful growth mindset.

Money & Finance

Avoid These 10 Mistakes Entrepreneurs Make with Money

Despite the challenging statistic that only 5% of startups survive beyond five years, common financial pitfalls often contribute to their failure. Through personal observation, I've identified the prevalent financial mistakes made by entrepreneurs.

Growing a Business

How Visionary Leaders Transform Curiosity Into Groundbreaking Ideas

Lee Brian Schrager, founder of the South Beach Wine & Food Festival, discusses the spark that launched FoodieCon, his best practices for running popular food events, and why all business owners need to adapt to social media trends.

Making a Change

Learn All of Rosetta Stone's Languages for $152

A lifetime subscription is nearly $250 off for a limited time.