Get All Access for $5/mo

#RedCupRebellion: Thousands of Starbucks Workers Strike During One of the Company's Most Popular Days of the Year Starbucks fanatics line up each year for Red Cup Day in hopes of scoring that year's limited-edition reusable cup.

By Emily Rella

Twitter

A beloved Starbucks holiday turned into means for demonstration by disgruntled workers as strikes broke out all over the country on Thursday.

Over 2,000 Starbucks employees at 112 locations went on strike during Starbucks' Red Cup Day, a one-day event where customers can order any holiday-crafted beverage and receive that year's special edition of a free, reusable red cup (while supplies last, of course).

The holiday often causes chaos with fans lining up before stores open to ensure they get their hands on one. But this year, chaos of a different kind reigned. Strikes organized by a national union decided to hit back at Starbucks and use the ever-popular day to drive their demands home amid an ongoing fight for national unionization for Starbucks stores that's been met with much pushback.

Related: 'What a Pleasant Surprise to Brighten My Morning': Starbucks Is Giving Out Freebies and Customers Are Ecstatic

Throughout the day on Thursday, #RedCupRebellion trended on Twitter, with many posting in support of workers' unionization efforts and others documenting scenes from the strikes.

Starbucks is being accused of several anti-union actions, including retaliating against employees who expressed interest in creating or joining a union and offering additional benefits and raises to non-unionized stores.

The first-ever Starbucks store to unionize was one located in Buffalo, New York in December 2021.

Starbucks was down just over 14.3% in a one-year period as of late Thursday afternoon.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.