Book Review: Dataclysm: Who We Are When We Think No One Is Looking By Christian Rudder Christian Rudder discusses how our every click, our every like and retweet give companies an idea of who we are, and where we fit into a marketing demographic.

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

amazon.com

Countless tomes have been written on the false anonymity of the Internet but Christian Rudder (Founder of the online dating site OKCupid.com) has taken it to a whole other level. Bringing the conversation down to layman's terms, Rudder discusses how our every click, our every like and retweet give companies an idea of who we are, and where we fit into a marketing demographic. Rudder also exposes the most well-known secret on the net, people will behave an entirely different way behind the perceived anonymity of a keyboard than they would face-to-face. Some of the biases he exposes have to do with race, other with beauty and sexuality, and even morality biases are addressed- it should be said that a few of these are downright disheartening. While these points can make one look at the human race with a jaundiced eye, in a world where knowledge is truly power, one can only assume that Mr. Rudder has our best interests at heart with Dataclysm's exposé

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growth Strategies

Charl Broummana Leading Siom Marble Into a New Era of Architectural Innovation in GCC

Blending heritage with technology, the company is shaping the region's luxury design identity.

Technology

UAE Among Top 10 Countries with Most AI Companies Per Million Population, Global AI Competitiveness Index Reveals

Highlighting its growing prominence in AI enterprise density, the UAE stands alongside innovation hubs such as Singapore and Hong Kong.

Business News

Low Cost Business Ideas

Looking on how to start a small business but don't have much money? Our low cost startup ideas will help you plan a business to fit your budget.

Technology

Seamless 2024: Ibrahim Abdullah Almohaimede, Chief Strategy Officer, Unifonic

Watch the video to learn more about Unifonic's work in Saudi Arabia.

Business Solutions

Two Essential Tools Every Entrepreneur Needs: Adobe Acrobat Classic and Microsoft Office

Get lifetime access to Microsoft Office and a 3-year Adobe Acrobat Classic license for less than the price of one annual subscription.