Get All Access for $5/mo

The Executive Selection: Purito Purito's best-selling Centella Green range is now available online as part of Powder's selection.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Purito
Purito Centella Unscented Serum

Clean beauty e-commerce platform Powder is bringing Purito, a vegan and cruelty-free line of skincare products, to the MENA market. With its brand ethos centered on effectiveness, non-toxicity, and transparency, Purito's best-selling Centella Green range is now available online as part of Powder's selection.

The Centella Green range is water-based and features Centella Asiatica as its key ingredient, a natural ingredient rich in amino acids and recognized for its anti-aging properties. We recommend trying out the Centella Green Level Calming Toner, which is ideal for all skin types and especially perfect for those with sensitive and acne-prone skin, as well as the Centella Green Level Buffet serum, which helps nourish your skin and protect it from external environmental stressors.

Related: The Executive Selection: Breitling

News and Trends

"We Got Funded!" UAE-Based Mysafe Raises A US$4 Million Series A Round To Fuel Its Expansion

The Series A round was led by Evanox, a venture capital firm known for its strategic investments in high-growth technology companies.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Entrepreneurs

Paradigm, Episode 1: Triliv Founder Jigar Sagar On Shaping The Business Landscape Of The UAE

Paradigm is a new podcast by Entrepreneur TV Middle East that explores success paradigms in the dynamic world of business and entrepreneurship.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Entrepreneurs

Setting The Trend: Rabih Fakhreddine, Founder And CEO, 7 Management

"Competition does not bother us," Fakhreddine declares. "Our originality and uniqueness guarantee that we remain ahead of the curve."

Entrepreneurs

Here Are The 20 Startups Selected For The Eighth Cohort Of The MBRIF Innovation Accelerator Program

The final participants of the year-long program were selected from over 200 applicants from across 35 countries.