Get All Access for $5/mo

YouTube Star Tanmay Bhat Talks About AIB's Genesis and Future Plans Bhat hints that AIB will soon start selling products as the quartet are looking to venture into new businesses

By Vanita D'souza

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

When Tanmay Bhat started doing podcast with Gursimran Khamba, their only dream was to perform in front of about 300 people. With time, they grew ambitious and the numbers just increased. Soon, Rohan Joshi and Ashish Shakya joined the duo to start All India Bakchod (AIB). It was not until mid-2015 that the group formalized AIB as a company. Discussing his entrepreneurial experience, Bhat says the journey has been tough especially as he has to identify the fine line of wanting to be an artist and also an entrepreneur.

"I am very lucky that I have three really sharp people - Rohan, Ashish, and Khamba. More importantly, everyone is very democratic and generally on board," the comedian said.

But unlike popular notion, cracking a joke is not an easy job to do. What used be funny five years ago is not funny anymore. In fact, jokes have become the medium and not the product anymore (Read: Memes) and therefore the entrepreneur relies on his employees to see if the sketch will work or fail.

"Our office is people driven and we have a diverse room where everything is so subjective. Our rooms should be the sample of the audience we are catering to. If they laugh then everyone will laugh," he added.

Additionally, AIB, like most of its peers, depends on brand integration for revenue. With a lot of hits and misses, the comedypreneur has realized the value of saying 'no' and the perks of managing the long-term relationship. "I like to understand brand managers as people and not the enemy. So practically, AIB is like a second agency to them," Bhat notes.

Meanwhile, the comedy company is likely to continue avoiding any external investments to enjoy its creative freedom. Additionally, AIB is also planning to expand its scriptwriting initiative to a comedy school and are in talks to start a movie studio.

Bhat also hints that AIB will soon start selling products as the quartet are looking to venture into new businesses, however, he refrained from getting into the nitty-gritty of it.

Vanita D'souza

Former Senior Correspondent, Entrepreneur India

I am a Mumbai-based journalist and have worked with media companies like The Dollar Business Magazine, Business Standard, etc.While on the other side, I am an avid reader who is a travel freak and has accepted foodism as my religion.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.

Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.