Get All Access for $5/mo

Wonderchef Raises INR 150 Crore The capital will be used for strengthening online presence, expanding distribution network and enhancing branding initiatives

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Wonderchef

Wonderchef Home Appliances has raised INR 150 crore from Sixth Sense Ventures. The round also saw participation from Godrej Family Office, Malpani Group and others.

Founded by Ravi Saxena in 2009, the company has grown to become the leading premium kitchen appliances brand in India. The company markets its products through an omni-channel distribution network. Over the past three years, the company has started developing Wonderchef into a digital-first brand with a strong focus on online sales. This has led to a jump in sales from 20 per cent to 50 per cent of the total revenue, said a statement.

Sixth Sense Ventures along with a group of renowned family offices invested INR 150 crore in a combination of primary and secondary investment. In this round, Mauritius-based investment firm Capvent, which invested in Wonderchef in 2015, took an exit. The primary capital raised will be used for strengthening online presence and capability, expanding distribution network and enhancing branding initiatives.

Ravi Saxena, founder of Wonderchef, said in the statement, "At Wonderchef, we have continued to develop our business on the back of innovation. The Indian consumer is focused on quality and value, and our sharp focus on these factors has helped us win the trust of our customers. We are elated to have Sixth Sense on-board as we begin Wonderchef 2.0 journey."

"Kitchen is the heart of the home. We are excited about the opportunity to partner with Ravi, chef Sanjeev Kapoor and team Wonderchef towards building a leading kitchen appliances business in India", said Nikhil Vora, founder of Sixth Sense Ventures.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.

Green Entrepreneur®

6 Ways to Profitably Integrate Eco-Friendly Practices into Your Business

Sustainability efforts can improve operational efficiency, increase customer demand and boost profitability. Here, we highlight six easy ways entrepreneurs and small businesses can capture the financial benefits of sustainability.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business Culture

You'll Always Have Anxious Employees if You Don't Follow These 4 Leadership Tactics

Creating a thriving workplace environment hinges on the commitment of company leaders to nurture and inspire their teams.