Get All Access for $5/mo

Transforming Housing.com! Laser focus on the right things: Priority for Housing.com

By Priyannkaa Dey

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Showhomes

Housing.com has been creating a lot of buzz recently. A few months back, it even decided to close its short stay, land and commercial properties business. The bigger cities were targeted while it stopped operating in small cities.

Now it has decided to further streamline its business. Focus will be on buying and selling homes and all other verticals like listing, rental agreements, PG, hostels, etc will be scaled down.

The top management is excited about the potential effect that its solutions will have on developers and consumers alike in the near future. Jason Kothari is the newly appointed chief executive officer of Housing.com who is set to reorganize the company with this new focused strategy and expects to reduce the workforce too.

The company has overhauled its core business in the last few months. Now, the aim is to generate revenue and build an advertisement business. Its competitors are well-established names like 99Acres and MagicBricks so the focus will be to make its presence felt in this space.

Apart from Kothari, other people who joined the startup in the recent past are Mani Rangarajan, Chief Financial Officer; Abhishek Hota, Chief of Staff; Nikhil Rungta, Chief Marketing Officer and Nandini Mehta, General Counsel.
Priyannkaa Dey

Sr Sub-Editor, Entrepreneur India

With around five years of editorial and writing experience from magazines such as ‘DataQuest’, ‘Leisure & Resorts’, ‘Voice&Data’; Priyanka has also worked in the digital communication department of organizations like ‘Brentwoods’; ‘n & n Chopra Consultants Pvt. Ltd’ and ‘Delhi Public School Greater Faridabad’. Her interests include blog reading and writing. The author is a senior sub-editor at 'Entrepreneur Online' and has completed her studies from Jamia Millia Islamia.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.

Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.