Get All Access for $5/mo

Personal Care Brand True Frog Raises $2 Million In Its First Funding Round The funds will be utilized to improve diverse segments of the company, including research infrastructure and expanding upon its product portfolio

By Paromita Gupta

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

True Frog, a 2020 launched startup in the field of personal care, has raised $2 Million through its first round of funding which saw participation from angel investors including Deep Lalwani, Founder and CEO of Sublime Life; Rehan Sheik, CEO of Clicktech; Jason Jose, Co-founder & Director at XELPMOC; Saurabh Sharma, Founder & CEO of Future Wagon and Atul Siddam, Co-Founder and Director at Diligent.

"From being a formulator to founding True Frog, a clean beauty brand that strives towards creating products accustomed to Indian Hair and Skin brings me immense joy. The response and support from our customers and the beauty industry are inspiring. We intend to excel in the bar set for us as a home-grown brand comparison to the International brands out there", said Sarika Gawande, R&D Head and Co-founder, True Frog.

Registered under the company name EarthlyBlend Private Limited, True Frog currently offers 17 products which are environmentally friendly and free of chemicals, sulphate, silicone, and are 100% vegan.

With an extensive hair and skin care segment, the Bangalore-based brand has products like Cleansers, Moisturizers, Under Eye Cream, Face Oil, Shampoos, Conditioners, Hair Mask, Curl Stylers, Dandruff treatment under its belt. The product formulas have been created by scientists with over 20 years of experience.

True Frog products are also available on major e-commerce platforms, including Amazon, Nykaa, Purplle, and Vanity Wagon.

"Two years of True Frog, the journey has been nothing but incredible. We are grateful to all the investors who believed and supported us to lead the path of clean beauty and have inspired us to aim higher and achieve substantially and sustainably," added Subrata Nag, Chairman & Managing Director, True Frog.

Through its official statement, the brand stated that it will be using the funds raised through its angels to improve research infrastructure, expand its product portfolio, get new members on board, and focus on its branding and marketing techniques.

Paromita Gupta

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Growth Strategies

Can NEET Exam Be Manipulated? What We Know So Far

Around 1500 students from six centres complained that they were not given the full time for completing the exam, because of various reasons including distribution of the wrong question paper, torn OMR sheets, technical glitches, and delay in distribution of the OMR sheets.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

Battery Smart Raises USD 65 Mn in Series B to Boost EV Battery Swapping Network

Orios Venture Partners achieves a 29x return with a strategic partial exit from Delhi-based EV startup, enhancing early-stage investment success.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.