Get All Access for $5/mo

The Meat Chop Raises INR 7 Crore In Seed Funding The fund raised will be utilised for expansion, building a strong team and brand, enhancing technology and supply chain infrastructure

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Local butcher stores sourcing and tech enabling startup The Meat Chop (TMC) has raised INR 7 crore in Seed funding from Mohan K (co-founder, IppoPay), Ankur Agarwal (co-founder, Dunzo), Meenakshi Sundaram, Jaikumar R (co-founder, IppoPay), Rahul Mahipal (founder, Capitar Ventures), Omar Bin Brek (founder and CEO, Foloosi a UAE based FinTech), Amith D'Souza Google, and other global angel investors. The fund raised will be utilised for expansion, building a strong team and brand, enhancing technology and supply chain infrastructure.

"Our goal is to create a platform to fix the information asymmetry in supply and demand that has plagued this market for a very long time. While 99 per cent of the $70 billion meat and seafood retailing is handled by the local butcher stores, the incentives were not actually reaching the butcher stores due to limited product shelf life, poor sourcing and lack of access to technology," said Appaas, CEO, The Meat Chop.

The butcher stores on its platform have seen a 50 per cent to 60 per cent growth in sales volume, reducing dump by 90 per cent and clocking nearly INR 1.5 crore on an average in annual sales. Powered by its data-driven and technology-backed systems, TMC enables local butcher shops to offer superior customer experience and effectively compete with large retail chains through in-store and online sales, as per the company's statement.

"TMC is bringing the benefits enjoyed by organised players to the local butcher shops including quality sourcing, tech stack, data analytics and last mile delivery. With meat and seafood retailing continuing to be very localised and personalised, TMC can help the local butcher shops extend modern shopping experience to the next billion customers," said Ankur Agarwal, co-founder, Dunzo.

Founded in January 2021 by Appaas, Kalyan, Navas and Yasar, The Meat Chop is a tech and supply chain powered platform for the local butcher shops.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
News and Trends

D2C Skincare Brand Foxtale Bags USD 18 Mn in Series B led by Panthera Growth Partners

With the raised capital, the Maharashtra-based skincare brand aims to scale its core digital business and concentrate on expanding into new categories.

News and Trends

Wipro Introduces Lab45 AI for Enhanced Business Solutions

With over 1000 GenAI agents and more than 10 GenAI applications, the platform claims to offer no-code and low-code pre-built applications.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

News and Trends

Recur Club Unveils INR 1,000 Cr Debt Offerings for Startups and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

Growth Strategies

Edtech Platforms Capitalising On CUET Coaching Market

Be it major Edtech companies, UPSC coaching centres, or neighbourhood tuition academies, everyone is testing the CUET waters to see what opportunities it holds for them.

Growth Strategies

Learn business by doing business across the Globe: The next revolution in Entrepreneurship

As the startup ecosystem sees an influx of new entrepreneurs, the question arises: Is our current business education sufficiently equipping students for the entrepreneurial challenges they will face?