Get All Access for $5/mo

Urvann Raises INR 3 Crore In Seed Funding The funds will be utilized for the expansion of operations across the country

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Urvann, a gardening-focused hyperlocal marketplace, has raised INR 3 crore in a Seed funding round led by Inflection Point Venture (IPV). The funds will be utilized for the expansion of operations across the country.

"Understanding the sheer need to make the entire gardening process a seamless for our passionate plant parents who may find it difficult to purchase due to time constraints, proximity to marketplace etc. With the funds raised, Urvann will be utilizing this to rapidly expand operations to other Indian metros and support our next phase of growth. By 2025, we aspire to be present in all Indian cities and take our service to all plant lovers across India," said Sambhav Jain, co-founder, Urvann.

Urvann, within a year of its inception, has already catered to more than 15,000 orders, delivered 100,000 plants in Delhi and served more than 6000 customers. It is now aiming to expand its operations in cities including Mumbai, Pune, Bangalore and Chennai by the end of this year. The company is also planning ten times increase in the monthly GMV by the year-end, claimed by the company in a statement.

"Nurturing plants in our homes has been a way of life for all of us. The gardening market is very fragmented due to which customers find it difficult and time-consuming to attend to their plants given their busy lives. Urvann offers people a platform for all the gardening requirements from seed to décor at the click of a button, enhancing the whole customer experience. This is a largely untapped market opportunity, especially in the urban pockets," said Mitesh Shah, co-founder, Inflection Point Ventures.

Founded in 2021, Urvann provides large variety and next-day delivery of fresh plants at an affordable price by partnering with local nurseries in a city-setting it apart from traditional players who courier plants from one city to another. Their hyperlocal and zero packaging deliveries ensure plants reach the customers fresh and healthy, and with minimum harm to environment.

As per market studies, the Indian gardening retail market is valued at INR 20,000 crore and is expected to grow at a CAGR of 15 per cent. The primary reasons for this growth are increasing number of millennials becoming active plant parents and the use of plants in the gifting and décor industry.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Data & Recovery

Get $60 off This Portable VPN Travel Router

Why keep paying for a VPN service when you can have a tiny, lightweight piece of hardware that can provide you with a lifetime of maximum VPN protection?

Growing a Business

6 Effective Strategies to Secure Funding

Use these six proven strategies to secure the funding you need.

Growing a Business

How Visionary Leaders Transform Curiosity Into Groundbreaking Ideas

Lee Brian Schrager, founder of the South Beach Wine & Food Festival, discusses the spark that launched FoodieCon, his best practices for running popular food events, and why all business owners need to adapt to social media trends.

Business News

In Just 3 Words, Kevin O'Leary Offers a Grim Outlook on Interest Rates and Inflation

The "Shark Tank" star appeared on Fox Business' "Sunday Night in America with Trey Gowdy" and said it is "hard to see" mortgage rates dropping any time soon.

Business News

Toyota Loses Over $15 Billion in Market Value After Investigation

The company was accused of falsifying engine test results that stopped shipment on three vehicle models earlier this year.

News and Trends

Battery Smart Raises USD 65 Mn in Series B to Boost EV Battery Swapping Network

Orios Venture Partners achieves a 29x return with a strategic partial exit from Delhi-based EV startup, enhancing early-stage investment success.