Get All Access for $5/mo

YouTube Vlogging as Entrepreneurship – 3 Reasons Why Chords are Struck Have you come to love YouTube Vlogging?

By Rahul R

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock.com

YouTubers are on the rise today; the trend of starting customized channels and uploading videos to highlight various aspects are popular. This has given rise to a new trend called Vlogging which essentially encompasses conventional video creation and sharing.

Now, there are full-time Vloggers on YouTube; and people even driving monetary profits from their channels. Hence, in a bid to throw more light on whether Vlogging qualifies as entrepreneurship; Entrepreneur India interacted with a multitude of Vloggers having taken to YouTube.

Vlogging is now a sustainable business model

"Vlogging might have started off as a hobby early on, however it has changed with the evolution of technology and the advent of platforms like YouTube," states Prajakta Koli who has over 2 million subscribers to her channel.

She adds that with more and more brands investing on turning digital, and in the digital platform; Vlogging could now be considered as a sustainable business model trend.

Now, as far as monetary aspects are concerned; aspects such as revenue generation sources need exploration. Here, Koli adds that the ads served with the videos and brand collaborations are the potential ones.

However the brand collaborations happen once the channel has a fairly good following and is well known in the community.

Koli's views with respect to Vlogging being seen as entrepreneurship are echoed by other known Vloggers who collectively think that the USP of the profession is its offering of complete utilization of the creator's creative skills as and when desired.

"The creator can approach releasing content in a more strategic manner and perhaps branch out into product lines, mainstream entertainment careers, and more," informs Sejal Kumar whose channel currently has 772 thousand subscribers.

"many brands are into "Influencer marketing" these days, which enables Vloggers to make Vlogging and content creation a legitimate career choice by looking at it as a business opportunity instead of a hobby only," chips-in Niharika NM who has more than 153 thousand subscribers to her YouTube channel.

No eligibility criteria

Perhaps the biggest advantage of Vlogging on YouTube is that it stays true to creativity; unlike posing eligibility criterion for creators; age is definitely not a bar here. Anybody could explore creativity through videos; video editing is preferred as a skill.

With eligibility taken care of, in case you are planning to turn a Vlogger, are there any hot/favoured sectors to begin?

"Vlogs in the education, food, dance, health and fitness amongst other sectors are also doing pretty well," says Shaan Muttathil who has nearly 150 thousand subscribers to his YouTube channel which focuses on beauty and lifestyle along with cinema and travel.

Travel is one domain that resonates with Vloggers, followed by technology, automobile, and fashion.

"Vlogging in itself is a successful concept because an individual can apply it to any sector that they are interested in or are passionate about. It is a medium of expression," states Niharika.

Content is king – ability to make a difference to others' lives

YouTubers who Entrepreneur India interacted with stated with unison that the now frequent algorithm changes by Google is not be fretted about; but rather it is the content that gets long-time followers despite back-end technological modifications.

"The power of your viewers will always be bigger than any possible technological changes in the algorithm," informs Muttathil.

The key takeaway here is to ensure creation of passionate content by the creator and in a way such that there is value-addition to cater to viewers.

"You could be the person whose piece of content could make help push someone else's creative boundaries," reiterates Niharika.

Rahul R

Former Staff

Rahul R is a media professional with over 6 years of experience. Prior to Entrepreneur India, Rahul was a Senior Technical Journalist at EFY digital magazine. 
News and Trends

Battery Smart Raises USD 65 Mn in Series B to Boost EV Battery Swapping Network

Orios Venture Partners achieves a 29x return with a strategic partial exit from Delhi-based EV startup, enhancing early-stage investment success.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Money & Finance

Avoid These 10 Mistakes Entrepreneurs Make with Money

Despite the challenging statistic that only 5% of startups survive beyond five years, common financial pitfalls often contribute to their failure. Through personal observation, I've identified the prevalent financial mistakes made by entrepreneurs.

Growing a Business

How Visionary Leaders Transform Curiosity Into Groundbreaking Ideas

Lee Brian Schrager, founder of the South Beach Wine & Food Festival, discusses the spark that launched FoodieCon, his best practices for running popular food events, and why all business owners need to adapt to social media trends.

Thought Leaders

4 Steps You Need to Follow to Make It Through Any Crisis With Your Company Intact

The steps we take before a crisis define our team's future resilience in the face of one. Here's what you need to do to prepare for a crisis of any kind at any time.

Leadership

How His Personal Battle With Cancer Inspired This Founder's Solution for Patient Care

On this episode of "The Founder CEO," Michael O'Neil, founder and CEO of GetWellNetwork, discusses his inspiring journey as a leader and the transformative role of AI in healthcare.