Get All Access for $5/mo

Smart lighting: Industry estimates growth in billions by 2020 IOTA Lite corresponds to beats and its luminosity responds to the beat's quickness

By Akash Shukla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

With the official launch of smart bulb "IOTA Lite' on November 5, Cube26 has made its inception in the smart startup club.

On the surface, it might just look like any other bulb that glows with multiple hues; but on the inside, it is equipped with a Bluetooth 4.0 that enables the smart phone user to connect with the bulb. IOTA Lite uses no external cables and all one needs is to replace the previous bulb with its modern counterpart.

On being asked what triggered him to foray into this smart light startup, Cube26 co-founder and CEO Saurav Kumar said: "In all experiences of life including the beginning of the day with work to a party in the evening as a social excuse, light plays an important part. It's an essential with almost every feature of the day."

Can you shed light on some key features of the bulb?

"The bulb corresponds to beats. And, its luminosity responds to the beat's quickness. It alerts for calls and changes color if you miss a call as an alert. Since it can be connected with the smart phone, it checks the weather condition and changes color accordingly. For example, it might turn blue to alert that it might rain while you are out," he added.

Is multiple phone connectivity plausible?

"Of course, many smart phone users can connect with IOTA Lite. Plus, once you move to a different room with IOTA Lite connectivity, it would connect the smart phone to the bulb closest in proximity to the device," he revealed.

And, what about its compatibility with various operating systems?

"IOTA Lite is compatible with Android 4.0 and 5.0 devices. It works absolutely fine with iOS platform as well. Our team is currently working for compatibility with Android 6.0 as well. However, it is yet not compatible with Windows," he shared.

What is the price at which the product would be available?

"The product would be available on Flipkart Sale and it would be up for grabs from November 6, 2015, at an introductory price of Rs 1499," Saurav Kumar said.

With Flipkart estimating the revenue projection at nothing less than 9 billion Indian rupees for the smart light industry alone, it is pertinent to mention that the technology is totally Indian but manufactured in China.

Akash Shukla

Former Sr. Features Writer, Entrepreneur India

With four years of journalistic and editorial experience from two leading English dailies, namely, The Pioneer and Hindustan Times, Akash dabbles in Applied Linguistics and mainstream journalism. His interests include book writing, travelogues, Gender Studies and Shaivism. The author is a senior features writer cum sub editor at 'Entrepreneur Online' and has a dual masters in journalism and English Language Teaching (ELT).

Data & Recovery

Get $60 off This Portable VPN Travel Router

Why keep paying for a VPN service when you can have a tiny, lightweight piece of hardware that can provide you with a lifetime of maximum VPN protection?

Growing a Business

6 Effective Strategies to Secure Funding

Use these six proven strategies to secure the funding you need.

Growing a Business

How Visionary Leaders Transform Curiosity Into Groundbreaking Ideas

Lee Brian Schrager, founder of the South Beach Wine & Food Festival, discusses the spark that launched FoodieCon, his best practices for running popular food events, and why all business owners need to adapt to social media trends.

Business News

In Just 3 Words, Kevin O'Leary Offers a Grim Outlook on Interest Rates and Inflation

The "Shark Tank" star appeared on Fox Business' "Sunday Night in America with Trey Gowdy" and said it is "hard to see" mortgage rates dropping any time soon.

Business News

Toyota Loses Over $15 Billion in Market Value After Investigation

The company was accused of falsifying engine test results that stopped shipment on three vehicle models earlier this year.

News and Trends

Battery Smart Raises USD 65 Mn in Series B to Boost EV Battery Swapping Network

Orios Venture Partners achieves a 29x return with a strategic partial exit from Delhi-based EV startup, enhancing early-stage investment success.