Get All Access for $5/mo

Technology and Media a Mix That Hate Rules Media and technology is a very powerful mix as it has the power to topple a government

By Abhishek Chauhan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock.com

Technology is the better half of humankind, from ancient scriptures to modern literature, it has mentioned time and again how technology is the key which can blur the line separating time, space and distance.

Technology Like the Midas Touch

Technology has the liberating power and is like the Midas touch, whichever industry it has touched, it has liberated the same from the clutches of middlemen and helped a larger audience. Eg. E-commerce — it has changed the way we shop, we check prices of any item online even before buying it from retail stores. This has shifted the power in the hands of the buyers and they are aware of the fair price for everything. Seller/manufacturer also benefits as they get larger consumer base.

Cab aggregators — auto and cab drivers pouncing at travellers at railway stations and airports seem like a thing of past. With numerous apps providing cabs at the right value, the consumers feel liberated and so does the cab drivers as they end up earning more and are visibly more satisfied and happy.

From house help, to buy and sell, rental services technology has given wings to the activity which earlier would have been impossible due to constraints like time, distance and space. Many rules and unions tried to curb their growth worldwide, stop them from becoming the phenomenon but technology is not governed by rules, if it is good it will reach its destination.

Technology Taps Universal Consciousness

Media and technology is a very powerful mix as it has the power to topple a government; it can change the course of history and can carve a different future.

When technology intervenes and touches media industry, it liberates the entire industry from the ownership of middlemen, politicians and makes it a voice of masses. Since with technology, universal consciousness could be tapped it can become the voice of seven billion people and not just select few.

Media and Technology Create Platform to Voice Opinion

It gives every individual opportunity to raise their opinion and when right opinion resonates well it collects the critical mass required to bring positive change in the society.

This will resonate well with today's scenario where media and freedom of speech itself are in question around the world. This cannot be stopped now, either the governments and institutions will have to live by this or will have to change for better.

Every individual walking on earth has a right to opinion. Media and technology can create platforms which can make this happen. If we go back to as mentioned in ancient scriptures, it has to blur the line between time space and distance and hence it cannot stop and follow existing rules as it has to break all barriers and create a different future.

Conclusion

We at Miscreen Media are in the process of building a similar platform with a mix that rules a platform which would be used to help millions. Technological environment today has already helped in the creation of a connected world with global communities and the next step would be to empower every individual.

This will help tap into universal consciousness and many more amazing things will come from that space. This is a momentum which cannot be stopped and rules are just there to be redefined and modified in this ever-evolving ecosystem which is bound to lead us to a very different future. Future full of hope and possibilities.

Abhishek Chauhan

Founder, MiScreen (Multiple Intelligent Screen)

Abhishek Chauhan, Founder of MiScreen (Multiple Intelligent Screen) is an entrepreneur with years of experience in advertising and marketing. His expertise lies in the field of general management, content development, project management, strategic marketing, films, animation, VFX, app creation and visualization for UX/UI. He has been instrumental in defining the roadmap of Mi Screen.

Mr. Chauhan was born and brought up in Rewa, MP and has earned his master's degree in Business Management from Gwalior University. He attended the management development program for senior leaders at IIM-Ahmedabad for senior leaders.

Business News

Salesforce CEO Says the Company's New AI Agents Could Replace Human Jobs

The agents are built for tasks like customer service calls.

Growing a Business

Acquiring a Business? You Need to Assemble a Team With These 5 Roles to Make It a Success.

These five positions are crucial for successfully acquiring a business.

Marketing

4 Content Secrets from World-Class SaaS Companies That Any Business Can Apply

Use content techniques from titans like Intuit, Salesforce, and Mailchimp to get and keep customers.

Side Hustle

She Started a Creative Side Hustle That Made $100,000 in 10 Months — Now It Earns Up to $10 Million a Year: 'Find Your Niche'

Maura Duggan, founder and CEO of Fancypants Baking Co., transformed a long-time passion into a lucrative business.

Growing a Business

How Businesses Can Succeed in Overcoming the Language Barrier in Multilingual Markets

Breaking language barriers can open doors to global growth. Learn how businesses can effectively communicate, navigate cultural differences and thrive in multilingual markets.

Marketing

Your Marketing Strategy Needs an Overhaul — This Approach Is What Separates Successful Campaigns From the Rest

Data-driven marketing is no longer a luxury — it's a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real-world examples and insights to help you stay ahead of the competition.